About us
REPLAY is the new label under which the Bilia dealership group brings together its “used vehicles” services from its four sites in Belgium (Arlon, Libramont) and in the Grand Duchy of Luxembourg (Luxembourg, Mersch).
Founded in 1929 in Sweden, the Bilia group specializes in car sales and mobility-related services (maintenance, repair, parts distribution, etc.) and is one of Europe’s largest full-service providers. In total, nearly 50,000 cars (new and used) are sold each year across around fifty sites, mainly in Scandinavia.
Bilia’s vision, “A better experience,” focuses on sustainable development and the customer experience: offering attractive and responsible solutions for people’s mobility.
Bilia arrived in Belgium and Luxembourg in 2016 by partnering with Philippe Emond to take over the BMW and MINI dealership in Luxembourg, as well as the sales outlets in Arlon and Libramont (BE). This successful partnership, built on shared values, has thrived on both sides of the border and led to the integration of the BMW dealership in Mersch in 2024.
Our teams include experts in continuous training—car enthusiasts dedicated to quality customer service: sales advisors, of course, but also administrative staff, vehicle preparers, and appraisal experts for trade-ins. All are trained and specialized in the used-car market and work with the same passion and expertise as our colleagues on the “new vehicles” teams.
REPLAY means more than 200 carefully selected and certified used vehicles available at our four points of sale—mainly BMW and MINI, but also other brands depending on our trade-ins.
