A first Replay showroom in Arlon

A prime location in Arlon

Sometimes, everything simply falls into place. The relocation of a neighbouring dealership created the perfect opportunity to establish a new site in Arlon, paving the way for the first dedicated Replay by Bilia showroom at 384 Route de Bastogne.

Originally designed for automotive retail, these premises are located right next to the Bilia Arlon Drive-in and seemed destined to welcome Replay-labelled vehicles.

Easily accessible for customers from the region as well as neighbouring border areas, the showroom benefits from a location already associated with the automotive sector and situated along a route historically linked to the industry. In addition to the convenience it offers customers, this new site also strengthens the efficiency and organisation of Bilia’s teams. As Replay’s first fully dedicated physical point of sale, it naturally reflects the brand’s cross-border identity.

A showroom entirely dedicated to multi-brand used vehicles

For the first time, Bilia is offering a showroom entirely dedicated to multi-brand used vehicles and to the Replay by Bilia identity itself.

This new space complements the BMW Premium Selection and MINI Used Car NEXT programmes that have long been associated with Bilia dealerships.

The goal of this expansion is to meet growing demand for used vehicles combining certified quality with attractive pricing, backed by a trusted partner recognised throughout the Greater Region. As Replay’s selection of vehicles from different manufacturers continued to grow, it became increasingly important to present this offer in a dedicated and easily identifiable environment.

The new showroom therefore enhances Bilia’s existing offer by providing a multi-brand alternative alongside BMW and MINI used vehicles, while maintaining the same high standards of quality and preparation.

An experience designed around the customer

Beyond the vehicles themselves, the showroom has been designed with the customer experience in mind.

Visitors are welcomed into a structured and dedicated environment where every step of the journey, from discovering a vehicle to making a final decision, becomes easier and more enjoyable. After many years serving Bilia customers, Sales Advisor Ilias Lahrach is now fully dedicated to the Replay showroom, bringing his experience and customer-focused approach to every visit.

Whether customers are looking for their first car, a family vehicle or a more recent model, they can:

• discover vehicles in comfortable conditions
• easily compare the available models
• benefit from personalised guidance

The objective is simple: provide a transparent, straightforward and customer-oriented experience for every profile.

A carefully selected stock, available immediately

As the first dedicated Replay by Bilia showroom, the new Arlon location maintains a permanent stock of approximately 20 to 30 vehicles available immediately.

As with every Replay vehicle available throughout the Bilia network, strict selection criteria apply:

• comprehensive technical inspections
• verified and transparent vehicle history
• full preparation before sale
• compliance with current quality standards

This rigorous approach allows Replay by Bilia to offer vehicles that are ready to drive away, combining the benefits of the used car market with standards that are often comparable to those of a new vehicle.

Working alongside BMW Premium Selection & MINI Used Car NEXT

Its proximity to the BMW Premium Selection Drive-in at BMW Bilia Arlon creates a strong and complementary used-car offering.

• BMW Premium Selection and MINI Used Car NEXT focus exclusively on BMW and MINI vehicles that meet the manufacturers’ certified used car standards.
• Replay by Bilia offers a comprehensive multi-brand selection, including BMW and MINI models, covering a wide range of needs and budgets.

Together, these two approaches allow Bilia to offer solutions for virtually every type of customer while maintaining a consistently high level of quality and service.

At the heart: Expertise and guidance

Beyond the vehicles themselves, customer support remains a key element of the Replay philosophy.

The service quality that has long defined the strength of Bilia’s teams is now being applied to a broader audience looking for certified used vehicles. More than thirty years of automotive expertise are being placed at the service of customers seeking reassurance, transparency and professional guidance.

Whether it is a first vehicle, a replacement car or a purchase linked to a personal or professional change, customers benefit from a single point of contact who can guide them through every stage of the process.

The “Replay by Bilia” DNA

For the first time in a fully dedicated environment, the Arlon showroom embodies the identity that Replay by Bilia has been building over recent years:

• the flexibility of a multi-brand offer
• the experience and standards of a major automotive group
• carefully selected used vehicles prepared to near-new standards

This approach results in a solution that is both reassuring and accessible, adapted to the expectations of customers throughout the Greater Region, where the automobile continues to play an essential role in everyday life.

A milestone in Replay’s development

The opening of the Arlon showroom represents an important milestone in the development of the Replay by Bilia label. It reflects the group’s ambition to strengthen its local presence, provide a dedicated used-car experience and make the Replay offer more visible and accessible than ever before. Who knows what comes next? In time, this momentum could extend to other locations throughout the region, bringing the Replay experience even closer to customers in Belgium, Luxembourg and beyond.